Branding

Adventure In You: Travel Blog

Relaunch | Branding | Logo

OVERVIEW

Adventure In You started out as a travel blog sharing short stories. Their first wordpress site was very simple, it didn’t have any firm/strong branding, and they needed a new logo. They were looking to expand their whole service, so I came in to give them a new creative direction. A few years later it grew to having over 500,000 views every month from backpacking travellers.

SERVICES

Full branding redesign
Logo
Styleguide
Website relaunch direction

Personality

Young backpackers
Budget travellers
18-30
Energetic

Completed

December 2016

Recognisable Logo

In line with its growth, the Adventure in You website changed its approach to content and presentation. I began with the creation of a new logo, which, with its large ‘A’ as the central focus, symbolised surfing and mountain climbing. This combination caught the eye of wannabe travellers, and inspired them to dream of exciting adventurous places. The logo therefore appears across everything they produce. It is memorable.

Website Branding

After finalising the logo, I set up solidified company colours and fonts. Then I assisted with the launch of Adventure in You’s new website. This helped the founders choose a suitable WordPress theme to convey the company’s new style. This was very successful and has helped Adventure in You to continue its steady growth. With such a huge grow in monthly users the company added a massive increase in advertising, sales and affiliates.