Adventure In You: Travel Blog
Relaunch | Branding | Logo
In line with its growth, the Adventure in You website changed its approach to content and presentation. I began with the creation of a new logo, which, with its large ‘A’ as the central focus, symbolised surfing and mountain climbing. This combination caught the eye of wannabe travellers, and inspired them to dream of exciting adventurous places. The logo therefore appears across everything they produce. It is memorable.
After finalising the logo, I set up solidified company colours and fonts. Then I assisted with the launch of Adventure in You’s new website. This helped the founders choose a suitable WordPress theme to convey the company’s new style. This was very successful and has helped Adventure in You to continue its steady growth. With such a huge grow in monthly users the company added a massive increase in advertising, sales and affiliates.