Art Gallery Branding

FIFTYONE: POP-UP ART GALLERY

Logo | Colours | Focus | Branding | Styling

OVERVIEW

fiftyone is a pop-up art gallery in Sydney, Australia. Created by artists to showcase the work of other local artists. Free-style in approach, the organisation does not over-think whose work is displayed, nor who is invited, but there is a chosen style for each event. To get their name out there they needed a very simple brand style. The colour comes from the art.

SERVICES

Logo
Overall branding style
Firm colour/font direction
All promo work

Personality

Abstract art fans
Younger social audience
Local community
Loud music

Completed

Ongoing

Simplistic Logo Design

Black and white. Simple. This was my first thought about the logo design. For an art gallery no colour needed to come across from the logo. The colour comes from the art displayed. I decided to go with a very handwritten style, rather than a technical or digital style. That represented the very hand-made, anything goes, fiftyone style. The logo worked perfectly on all promotional material, clearly showing off the name in an artistic way.

Posters Representing Branding Style

Each fiftyone gallery had a different style. All art was made in that theme, and the event had performances, games and displays showing off this flair. I started by making posters for the first few events. I used artwork from the artists, and played around with a different headline styles. A hip-hop art gallery had a hip-hip style poster. Simple. Just like the logo. This helped take the gallery’s style forward and laid the foundations for a very successful venture.