Online Branding
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Research | Audience Study | Branding | Styleguide Creation
Online Branding
Research | Audience Study | Branding | Styleguide Creation
I focussed on using the brand for advertising and promotional items, in countries popular with backpackers. For instance a series of cool posters displayed inside hostels across Asia were created, as well as stickers handed out to potential customers. T-shirts were worn by staff members when the app was being shown off. The demographic was one who traveled on a budget, therefore the style needed to be bold and bright, but not appear out of their price range. Above all it was the opposite of the look used by five-star hotels in luxurious locations.
The bright yellow style became prominent in all branding, this suited this younger audience and jumped out in front of customers who moved around constantly. For the logo I incorporated this well-recognised ‘stoked’ hand signal so the product stood out as being quirky and fun. It was immediately appealing to the demographic: a young, on-the-go generation.