Start-up Branding

Jungle Merchandise

Merchandise Industry | Start-up | Logo | Colour & Fonts | Branding Examples

OVERVIEW

Jungle Merchandise are a cool merchandise company located in Sydney, Australia. Working with bands on tour they sell clothing and quirky produce at live events. As a startup they had no branding and no strong marketing direction, and being a creative company they needed this arranged before the launch.

SERVICES

Logo
Typography direction
Colour palette
Styleguide

Personality

Young music fans
Dedicated
Stand-out
Loud

Completed

June 2017

Colourful Branding & Logo

The Jungle Merchandise logo design was based on the shape of a plectrum, to represent the musical side of their business. It got the word across straight away. They also needed a strong colour-based style, so I used their now signature bold green and black design. This combination was chosen to reflect the ‘jungle’ element of the company’s name, but to also ensure it stood out in a saturated, colourful industry. In addition I set up crucial elements of the company’s website, social media products and print items. This was all to assist in promotion to music agents.