Online & Print Branding
Out & About with Kids
Logo | Branding | Magazine | Website
Online & Print Branding
Logo | Branding | Magazine | Website
Travelling with kids is a market that can often be presented in the wrong way, by some travel companies. Travelling with your family should always be fun, but it should never be cheapened, or aimed directly at the children, as it is the adults that are making the bookings. I put together a brand new logo that appeared professional and trustworthy, but that had a subtle little hint towards the fun family element, with the hand written notes at the end.
Out & About with Kids was a company that had gone through many different design changes, overtime, and it has lost a strong colour direction. Therefore I scrapped all other colours that were being used and moved towards a strong bold teal colour palette, that helps them stand out from all other competitors. It gives them a strong personality.
ELISA ELWIN – PUBLISHER