Startup Branding

Transform | Perform

Industry Research | Logo | Styleguide

transform perform Outdoor Advertisement Stand Billboard


Transform | Perform is a new online coaching service. I built their website and I have helped them set up overall company branding. The brief here was to keep it all as professional as possible, and to strong focus on the positive side of workplace team building.


  • Logo
  • Colour scheme
  • Photo direction


  • Workplace management
  • Personal training
  • Team building


  • February 2023

Logo & Styleguide

Workplace and personal training can attract in a large mix of audiences, however the Transform | Perform team had a strong idea of their target demographics. The courses are aimed at high-level management teams, from big international companies, so the overall style guide needed to have a very professional direction. The monarch butterfly is known by scientists as Danaus plexippus, which in Greek literally means “sleepy transformation.”

The name evokes the species’ ability to hibernate and metamorphise. Therefore, working with the team I produced a logo with a graphical monarch butterfly in the centre, to present this overall idea.

transform perform logo 1
transform perform homepage
transform perform business cards
transform perform Mall Indoor Billboard
transform perform stationary

Get in touch

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