Adventure Blog logo on grey

Adventure In You - Travel Experiences Blog

Adventure In You started out as a travel blog sharing short stories. Their first wordpress site was very simple, it didn’t have any firm/strong branding, and they needed a new logo. They were looking to expand their whole service, so I came in to give them a new creative direction. A few years later it grew to having over 500,000 views every month from backpacking travellers.

Branding

Adventure In You

Relaunch  |  Branding  |  Logo  |  New Creative Direction

adventureinyou.com
Adventure Blog
Adventure Blog stationery

Recognisable Logo

In line with its growth, the Adventure in You website changed its approach to content and presentation. I began with the creation of a new logo, which, with its large ‘A’ as the central focus, symbolised surfing and mountain climbing. This combination caught the eye of wannabe travellers, and inspired them to dream of exciting adventurous places. The logo therefore appears across everything they produce. It is memorable. 
Adventure Blog logo on black
Adventure Blog Business card

Website Branding

After finalising the logo, I set up solidified company colours and fonts. Then I assisted with the launch of Adventure in You’s new website. This helped the founders choose a suitable WordPress theme to convey the company’s new style. This was very successful and has helped Adventure in You to continue its steady growth. With such a huge grow in monthly users the company added a massive increase in advertising, sales and affiliates.
Adventure Blog ebook

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