Online Travel Brochure


Website Launch | SEO Management | Social Media

explore hawaii website homepage


The Explore Hawai‘i guide has served as Hawai‘i Tourism Oceania’s key marketing tool for the Australian and New Zealand travel trade and travelling public since 2007. In 2022 I was brought in to redesign the print brochure and build a new website at the same time. So branding and style needed to be super consistent here. 


  • Full website
  • Digital flipbook
  • SEO
  • Social media


  • Australian and NZ travel
  • 30-50 years old
  • Mid-range budgets
  • Adventure & lifestyle


  • Ongoing
  • Monthly social media

Where to eat, play & stay

As an online travel guidebook navigation was essential here. With Hawai‘i spread out across many different islands I decided to split each page into a single section, with subsections of where to eat, stay and play for each one. This has proven to be a very user-friendly sitemap, and is the best place to promote each paying advertiser. 


When designing the print magazine I made sure all parts of the Explore Hawai‘i branding would also work across the website, and across all social media. The brand now has a recognisable style.

explore hawaii website maui
explore hawaii website mobile
explore hawaii website tablet
explore hawaii website responsive all devices

Get in touch

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