Online Travel Brochure

EXPLORE HAWAI‘I WEBSITE

Website Launch | SEO Management | Social Media

OVERVIEW

The Explore Hawai‘i guide has served as Hawai‘i Tourism Oceania’s key marketing tool for the Australian and New Zealand travel trade and travelling public since 2007. In 2022 I was brought in to redesign the print brochure and build a new website at the same time. So branding and style needed to be super consistent here.

SERVICES

Full website
Digital flipbook
SEO
Social media

Personality

Australian and NZ travel
30-50 years old
Mid-range budgets
Adventure & lifestyle

Completed

Ongoing
Monthly social media

Where to eat, play & stay

As an online travel guidebook navigation was essential here. With Hawai‘i spread out across many different islands I decided to split each page into a single section, with subsections of where to eat, stay and play for each one. This has proven to be a very user-friendly sitemap, and is the best place to promote each paying advertiser.

Branding

When designing the print magazine I made sure all parts of the Explore Hawai‘i branding would also work across the website, and across all social media. The brand now has a recognisable style.