Travel Brochure

Explore Hawai‘i

Print Brochure | New Branding | Social Media

OVERVIEW

Explore Hawai‘i is an annual guide for inspiration and tips on dream holidays in the Hawaiian Islands. I work very closely with the Explore Media team and I helped them relaunch this brochure, working closely with the Hawai‘i Tourism Board. I produce an annual guide and I add all content to the website I build for this product.

SERVICES

Print brochure
Digital flipbook
Website management
Social media

Personality

Australian and NZ travel
30-50 years old
Mid-range budgets
Adventure & lifestyle

Completed

Annual brochure
April 2022 – Ongoing
Monthly social media

Print & digital

The Explore Hawai‘i guide has served as Hawai‘i Tourism Oceania’s key marketing tool for the Australian and New Zealand travel trade and travelling public since 2007. I was brought in to redesign the brochure in 2022. It needed a more modern feel, that was fully aimed at the magazine’s demographic. To remain consistent I also ensured the new branding styles continued across the website and all social media.

Flipbook

In addition to the print magazine a fully interactive digital flipbook is created too. This is to allow all advertisers to pass the publication on to all online subscribers.