Print Brochure | New Branding | Social Media
The Explore Hawai‘i guide has served as Hawai‘i Tourism Oceania’s key marketing tool for the Australian and New Zealand travel trade and travelling public since 2007. I was brought in to redesign the brochure in 2022. It needed a more modern feel, that was fully aimed at the magazine’s demographic. To remain consistent I also ensured the new branding styles continued across the website and all social media.
In addition to the print magazine a fully interactive digital flipbook is created too. This is to allow all advertisers to pass the publication on to all online subscribers.