Newstand Magazine

FAMILY TRAVEL

Magazine | Logo | Styleguide & Branding

OVERVIEW

Family Travel was launched in 2018 to cater for this burgeoning travel market. They passed on the role of managing a 132-page magazine design, from issue one. I started with initial conception through to completion and beyond. Much consultation with the client/advertiser takes place on every single page.

SERVICES

Magazine redesign
Styleguide
New company logo
Online mag and website

Personality

Families
Explorers
Australian Market
Looking for deals

Completed

Quarterly magazine
June 2018 – Feb 2020

Design Decisions

The first task was to identify and research a range of other travel titles. Then focus was on their design, making a product that stood out from the crowd in a saturated market. I put together a number of design examples, illustrating the best way to present this magazine. The magazine has three distinctly different sections — Plan, Holiday and Navigate — so I created a unique style for each one. Now readers are able to recognise and get to know favourite sections. The magazine has been hugely successful, bringing many new customers to the booking website.

Testimonial

“Jon is a key member of the Family Travel team. He brings creativity, an incredible design sensibility and a deep understanding of magazines and publishing. Even though most of the team have never met him face-to-face, he’s widely regarded as one of the linchpins of our publishing team and he always delivers on time, to budget and an outstanding product.”

JANEECE KELLER – EDITOR-IN-CHIEF

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