FOXTEL

Before I took over as art director the magazine had looked the same way for a long time. The design, the style and the structure looked very out of date. Reader numbers had dropped and advertisers were spending less to appear. Using the new Foxtel branding I ripped the whole title apart. I worked with the editor to put together a new structure, focusing on different TV genres. We used inspiration titles such as Entertainment Weekly to give us a more modern approach. After the relaunch the magazine soon reached over 1 million readers. It then won ‘Most Improved Publication’ at the Pearl Awards in 2015.