TV Magazine


Magazine Redesign | 1 Million Readers | Pearl Awards Winner

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As Australia’s leading subscription TV provider, Foxtel uses streaming, satellite and cable to deliver entertainment to customers. They send subscribers a monthly magazine, showing the latest highlights. I was brought in as art director of this title and had to complete a full redesign in line with the company’s new branding.


  • Magazine redesign
  • Editorial restructure
  • Incorporate new branding
  • Client relationship


  • Older demographic
  • Sports/Movie fans
  • Bright/Bold
  • Subscribers


  • Monthly magazine
  • Mar 2014 – Mar 2016
  • Most Improved Publication – Pearl Awards 2015

New modern style

Before I took over as art director the magazine had looked the same way for a long time. The design, the style and the structure looked very out of date. Reader numbers had dropped and advertisers were spending less to appear. Using the new Foxtel branding I ripped the whole title apart. I worked with the editor to put together a new structure, focusing on different TV genres. We used inspiration titles such as Entertainment Weekly to give us a more modern approach. After the relaunch the magazine soon reached over 1 million readers. It then won ‘Most Improved Publication’ at the Pearl Awards in 2015.

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