JAPAN TOURISM: SKI & SNOW GUIDE
Magazine | Audience Research | Mood-boarding
JNTO had a brochure in circulation that focussed on skiing and snowboarding, however it was outdated in terms of design. It did not appeal to those looking to book these kinds of trips. Taking a robust look at all snowboarding newsstand magazines out there, I combined a fairly bohemian feel with a more family brochure style. By creating this modern fun-filled brochure I could show off this beautiful side of Japan. It continually brings more and more tourists to the country.