Travel Brochure


Magazine | Audience Research | Mood-boarding

Japan Tourism Ski Snow Brochure cover 1


Circul8 creative agency contracted me to produce a 24-page Ski & Snow Guide for the Japan National Tourism Organization (JNTO). The brochure covers the ski regions of Hokkaido, Tohoku, Nagano, and Niigata. It showcases trips for families, couples, and those after solo-skiing experiences. 


  • Full brochure design
  • Image research
  • Following client branding


  • Ski/snowboard travellers
  • More affluent audience
  • 20-50


  • October 2017

Make It Modern

JNTO had a brochure in circulation that focussed on skiing and snowboarding, however it was outdated in terms of design. It did not appeal to those looking to book these kinds of trips. Taking a robust look at all snowboarding newsstand magazines out there, I combined a fairly bohemian feel with a more family brochure style. By creating this modern fun-filled brochure I could show off this beautiful side of Japan. It continually brings more and more tourists to the country.

Japan Tourism Ski Snow Brochure hokkaido
Japan Tourism Ski Snow Brochure hakuba shiga kogen
Japan Tourism Ski Snow Brochure nagano niigata
Japan Tourism Ski Snow Brochure tohoku

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