Travel Brochure

JAPAN TOURISM: SKI & SNOW GUIDE

Magazine | Audience Research | Mood-boarding

OVERVIEW

Circul8 creative agency contracted me to produce a 24-page Ski & Snow Guide for the Japan National Tourism Organization (JNTO). The brochure covers the ski regions of Hokkaido, Tohoku, Nagano, and Niigata. It showcases trips for families, couples, and those after solo-skiing experiences.

SERVICES

Full brochure design
Image research
Following client branding

Personality

Ski/snowboard travellers
More affluent audience
20-50

Completed

October 2017

Make It Modern

JNTO had a brochure in circulation that focussed on skiing and snowboarding, however it was outdated in terms of design. It did not appeal to those looking to book these kinds of trips. Taking a robust look at all snowboarding newsstand magazines out there, I combined a fairly bohemian feel with a more family brochure style. By creating this modern fun-filled brochure I could show off this beautiful side of Japan. It continually brings more and more tourists to the country.

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