Inflight Magazine
TRUE BLUE: REX AIRLINES
Magazine | Print & Digital | Social Media
Inflight Magazine
Magazine | Print & Digital | Social Media
Rex connects regional, rural and outback Australia to the country’s major cities. Therefore the magazine design needed to reflect this more hidden side of local travel. Lonely Planet covers a lot of locations, but these were always going to be less known ones. Photography for some environments proved difficult to get hold off, but I was able to contact more niche photographers and tourism boards to get hold of all of these. The Rex demographic is very wide, so I came up with a style that was both respectable and novel.
MICHELLE HESPE – EDITOR