Inflight Magazine

TIGERAIR

Magazine Redesign | Branding Relaunch | Styleguide

OVERVIEW

Tigerair Australia was a popular low-cost airline, transporting more than 4.5 million passengers around Australia every year. Like all good airlines they had an inflight magazine, called tigertales. They were looking for a brand new style and design, so Publishing ByChelle brought me in to fully relaunch this title.

SERVICES

Magazine redesign
Typography direction
Colour palette
Styleguide

Personality

Young, 20-40
Adventure travellers
Budget
Bright

Completed

Bimonthly magazine
Dec 2019 – June 2020

Younger Demographic

TigerAir is aimed at a fairly young demographic. They attract many adventure travellers, rather than business users. The redesign had to stick to their pre-set company branding, but gave the opportunity to open this up. To make it bright, and make it loud! I wanted to give it a year 2020 feeling, and make all nomads reading book more flights with TigerAir. Working alongside editor Tatyana Leonov, we looked at editorial directions for issue one, and how we could continue those for the magazine’s lifetime. All issues we put out follow this same beautifully creative style, with writing and design.

Testimonial

“Jon Miller is a pleasure to work with. His work ethic and creative drive has been pivotal to the magazine’s success. Jon understands the key role design plays in portraying a client’s message, and his motivation to consistently tweak and improve the creative makes for an ever-evolving product that exceeds expectations.”

TATYANA LEONOV – EDITOR – TIGERTALES

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