Inflight Magazine
TIGERAIR
Magazine Redesign | Branding Relaunch | Styleguide
Inflight Magazine
Magazine Redesign | Branding Relaunch | Styleguide
TigerAir is aimed at a fairly young demographic. They attract many adventure travellers, rather than business users. The redesign had to stick to their pre-set company branding, but gave the opportunity to open this up. To make it bright, and make it loud! I wanted to give it a year 2020 feeling, and make all nomads reading book more flights with TigerAir. Working alongside editor Tatyana Leonov, we looked at editorial directions for issue one, and how we could continue those for the magazine’s lifetime. All issues we put out follow this same beautifully creative style, with writing and design.
TATYANA LEONOV – EDITOR – TIGERTALES